Abstract: Aim Based on a research about the strategy of CIS (corporate identity system), to give a series of purposeful analyses and suggestions. Methods The research is done through a comparison of domestic enterprises and overseas enterprises by means of combining theoretical analysis and case studies. Results The great significance of the CIS was analyzed, and the CIS presenting measures for an enterprise to achieve its goal was proposed. Conclusion An enterprise, if it wants to be successful, has to strengthen its spiritual culture construction internally and heighten its marketing power externally so as to establish and maintain its competitive advantages in a comprehensive way.